Gforceracecars.com was the first website I looked at. It is a nicely designed website. The bright red grabs your attention and is flashy, but I think the Home Page could have better pictures prominently showing. Racing is such an exciting sport, the photos should be action shots with the smoke billowing behind the cars as they take off from the start line. The aesthetics of the front page is not very appealing. It's long and should be broken up. Maybe it would be nice to add a tab that is just a "Winners Circle" and only having the news under the News tab, not on the front page.
The name Gforce is a great name and should have a Home page that just talks about their brand, where they came from and what they are about. It's basically a good website, very informative, lots of up to date info and one I would continue to check back on if I was into Drag Racing.
I like that they have a parts list that they carry, but it would improve their website dramatically, and their bottom line for that matter, if they actually sold their parts online. I think they are making a huge mistake in that area.
With Gforce having such a marketable name, I think they could also really do well if they added a woman's clothing line. It would add to their branding and most likely would be great sellers since woman are really beginning to make themselves known in the racing world.
Swagelok.com was the second website that I visited. It was a really nice site, very thorough, very clear and very easy to understand. I loved the "Explore Our History" tab and how it takes us through the years with the company. They immediately feel as if they can be trusted to do a good job.
I love the aesthetics of the site. It's very easy to read, the colors are nice and calm, and not over whelming. I like how all the news is confined to the News page, and I also like how each page is kept short and to the point. It's an easy site to navigate.
It's also really incredible with what they have done with their branding. Making and selling custom parts, product sales, in-person and online courses, energy audits, equipment rental, etc. They are in 57 countries on 6 continents. They really seem to know what they are doing regarding branding themselves.
Tectorch.com is the next site I looked at. It was very busy with so much going on just on the Home page and once you leave the Home page, it is difficult to find your way back. It's a great story on the front page on how the company started. This should be all that's on the front page. To get the people to trust them right away and to get them to trust their product right away. I think the front page could also be stream lined just a little, giving it better aesthetics and a better design. Some color should be added, making it more pleasing to the eye. Some pictures of the inside of the facility would be a great bonus and would help in the customer trust factor also.
Another part of the site that could be fixed is the Sidebar. All of the links that are there now could be combined into each suppliers tab, totally cleaning up that whole Sidebar.
Toyota.com was the last website that I visited. I evidently saved the best for last, because this is a really nice website and the design is incredible. It's easy on the eyes and very easy to navigate. It's totally user friendly and very clear. It really is a beautiful website. The pictures are all so clear a vibrant. I love the Popular Videos tab and continuous funny stories that keeps people coming back. It is a great site all around regarding design, aesthetics and branding.
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