Since starting a Facebook page for our business I have been obsessed with the Facebook Insights. So much so that everyone else in the office also knows exactly what is happening with our Facebook Insights, whether they care or not, although I have to say, they get pretty excited to when I tell them the huge progress we have made in such a short period of time. I have kept everyone up to date with what is happening and how quickly it has been happening.
This past week our engagement and post views dropped dramatically compared to last week. I believe there are two major factors involved in such a dramatic drop, especially in our over all reach. First, it was Thanksgiving week and people were busy with cooking, shopping and eating. This is actually good news and shows that we as a people are still more interested in Turkey, Family, and Football then we are in the latest Cockrell Electric Facebook post. Although we did have some engagement and a few new likes over the Holiday weekend.
The second major factor is because these last few weeks I have been boosting some our posts. We tried to use Facebook as a way to reach out regarding a job listing. We posted that we were hiring for a Purchasing Agent and for Front Desk. I boosted both posts for about $25 each, $5 a day for five days. We decided to spend the money to boost these posts after seeing Monster.coms cost for posting a job listing. The posts received so much attention and we got numerous resumes from friends of friends. The posts were shared by a few people and we received a huge amount of engagement because of it. We actually did find someone for the Purchasing Agent job. In fact he starts tomorrow and we are really excited about that.
Due to both of the previous factors, our reach went from 20,000 the week before to 3,000 last week, our post clicks went from over 700 the week before to only 177 this past week, and our engagement went from over 900 to 133, which is pretty big drop. I understand that a lot of our engagement and reach came from the posts that were boosted, but we also get a ton of engagement on posts organically. I recently posted something funny and we received over 500 views on the one silly little joke, so I know we can build our brand organically almost as well as we can when we pay for it. I will continue to monitor the Facebook Analytics as well as the Google Analytics obsessively and base my posts on what is working and what isn't. I just think it is really amazing that we have this type of information at our fingertips and it truly is setting us up for success.
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