We Have a New Strategy

This class has taught me way more than I ever expected. I knew I was going to learn some new stuff and I was hoping to be able to apply it to our business. I had no idea the changes that would happen because of this class. We have completely changed the way we advertise. We are an Electrical Contractor with 40+ employees, established in 1989 and have been advertising one way for so long. We will no longer waste money on traditional marketing, hoping that someone we are marketing to will need an electrician someday. We will now only market to our specific customer demographic, people that we know are looking for an Electrician and are willing to pay for the best.

At the beginning of the class we had no Social Media pages, other than our simple company website. We still have that website, but now we have much bigger plans for it and a definite idea on where we want to go with those plans. We also have Social Media pages, that we can add links to on the website, giving us more exposure, optimizing our website for Google.

When Googling for an Electrician in our area, when class first started, we were found on the second or third page of Electricians. We are now number three on the first page! The results were almost immediate after building the Facebook, Twitter and Yelp accounts. We will absolutely continue at the same pace with our Social Media Marketing, or even pick it up in some cases, after class is over. We are so thrilled with the results from this class and have just loved all of the assignments and learning about all of the different Social Media Marketing options that are out there, especially the ones that are free. Next we will be implementing Instagram and totally renovating the website, adding all of our new Social Media Account links.

Due to us being number three on the first page when searching on Google, we now have customers calling and saying they found us on Google. We have never had customers call us and say they found us on Google before. We have had such a great response and such great engagement with all of our assignments online. This class has been such a blast and I am sorry that it is ending.

I have had the absolute best time being able to apply all of this work to an actual up and running business. I feel so lucky that my boss gave me the go ahead to put us out there all at once like that, but our reputation as a great company proceeded us and brought in so many people. It has only been a few months and we already have 344 Likes for our Facebook Page. We are so thrilled with it and so totally thrilled with this class. Thank you Tracy and Claudia, so much for all of your help and advice, it was really great and you guys did a great job. We are absolutely stoked with the results and we will continue to add to and improve our online presence.