Why I "Liked" These Businesses

I chose to "Like" the businesses I did, because there is a very clear line between Cockrell Electric, Inc., and each one of those businesses. It may seem odd that to think there is any kind of line at all between Cockrell and a couple of the businesses that I "Liked," but there really is. For instance someone might not get why I would choose The Globe and Mail. We live in Palm Springs, our business is in Palm Springs and from June to September it is practically a ghost town out here, but from October to March, our population grows like you wouldn't believe! It seems like it goes from about thirty thousand people to three million, and in just happens all of sudden. I may be exaggerating a little, but it does seem like the change is that much. A good majority of these people are wealthy people from Canada. The Globe and Mail online newspaper is my way of keeping up with what is going on in Cananda and attracting some of our wealthy Canadians to our page for Service Call referrals by being able to connect with them through Social Media.
All of the businesses that I "Liked" represent the core of Cockrell Electric. Marmol Radziner is an architect that we work with often. We did The Desert House with Marmol and it turned out to be really incredible. I posted a link to it on the Cockrell Electric website if you are interested in seeing some of his work. Walter Construction is another one of the businesses that I "Liked" and not because they are a General Contractor that we work with, but because they are one we don't work with. Watkins is a very large company that works on high end luxury projects and large resort type projects. They have been around an long time, have an impeccable reputation and have work all over the country. This is a company that has more to do with the commercial side of Cockrell than the Service Department that I am implementing.

Luxe and Bighorn Golf Club are two more favorites that I "Liked," but this time it is because these are our customers. This is our Demographic. Our customers are 40-75, very wealthy, and very intelligent with 2nd and 3rd homes. Luxe is a magazine that our Demographic reads and it is one we have decided we are going to advertise in, because we have decided that paying for a commercial and puting it on TV would go after a Demographic that is not ours. It would totally defeat the purpose, but Luxe magazine would put our advertisement on our future customers coffee table. Bighorn is were we actually have jobs now. It is a gated community consisting of between $6 million and $30 million homes. We are currently working on six different homes in the Bighorn community, but are always working to expand and "Liking" Bighorn to get even more exposure with them is a great step in the right direction.

The last "Liked" business is Kohler. That one I have put in favorites because we are a Palm Springs Kohler dealer and "Liking" them on Facebook will get their attention onto Cockrell Electric, pushing them to highlight us on their page and helping us sell Generators. Kohler is just as important as the Canadian online newspaper when it comes to marketing ourselves through Social Media. These companies represent our company now and where we are going in the future. They are the core of our company.