This was another great assignment. I know that we had to pay to take this class, but what we are learning is priceless. This is information that we can use for the rest of our lives and it is giving us the tools to be very successful online and otherwise. With these tools we are able to market our products or businesses directly to the people that want them. How easy is that? Every one of the online marketing tools that I read about for the assignment were great, but there were just a few that would directly benefit our business. A couple of them would benefit our business almost immediately.
I don't think it's a coincidence that after Facebook, some of the four most popular sites would be to our best advantage. They are LinkedIn, Yelp, Google+, and Groupon. Although I'm not sure of the last one being in line with us, only because of our particular demographic that we are marketing to. I don't have them listed in any particular order, but my least favorite online marketing tool is Groupon. If we were marketing to a younger, hipper, on a budget demographic, then this would be our cup of tea, but we aren't and it isn't.
Next is LinkedIn in the second to least favorite spot. It is great for so many reasons, number one being that we have access to professionals that are qualified for the types of positions we will be needing to fill in our company in the future. It is mainly a good place to find employees and for them to find us.
The last two choices are absolutely beneficial to our business, Google+ and Yelp. Google+ for the obvious reasons, having all your info on the screen when you come up in a search. I love when I find that with other businesses and I'm sure our customers would feel the same. Yelp is my absolute favorite and not only are we claiming our page and setting up an account, but we will eventually be advertising with them.
The main reason why I like Yelp is because our page is getting out to people that are actively looking for an electrician. They have great tracking tools, including mobile calls being tracked. The tracking tools are a big part of their program and they make it easy to keep up to date with everything that is going on with your page. Yelp gets new customers, as opposed to Facebook that is mostly about retaining customers and getting our name out there. The demographic for Yelp, through a census done by Neilson, is ages 40 to 50, educated with a bachelors degree, and earning 60 to 80 thousand a year. This is the exact demographic that we are looking to market to when expanding our service department, making it easy to integrate them into our current marketing strategy. It seems that the quality of clientele with Yelp would be better than most, just based on the fact that we know they do their research and extremely tech savy. I like all of my online marketing choices, but I really do think Yelp is the absolute best fit with our current strategy and our next step in online marketing.
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